The Strength Game
The Strength Game
#144 - Ken Nowicki
Ken Nowick is the owner and CEO of Cerberus Strength USA, the American brand of the Scottish company of the same name which strives to provide supportive equipment of the highest possible quality to not only high level athletes in strength sports but also the recreational athlete too.
Attaining a master’s degree in chemical and process engineering, Nowicki not only shifted gears out of a career in oil but simultaneously emigrated from Scotland to the USA to begin a career in sports therapy in 2013. He interned at Teamwork Therapy & Sports Performance while attending school for a certificate in massage therapy at the Massage Therapy Institute of Colorado. While at Teamwork Therapy, he worked with an extensive range of patients from general public suffering from back pain, all the way to World’s Strongest Man winners in an attempt to avoid injury and maximize performance. Things shifted again in 2014 when the Cerberus Strength began releasing small batches of products in the USA. Since that time, Nowicki has been at the helm of Cerberus Strength USA and has seen the company continue to grow year upon year and gain large amounts of exposure within the strength community.
In addition to managing the responsibilities of an owner and CEO of the company, Nowicki is a big presence in the strength sport and strongman community. He has been putting out content through Cerberus Strength in the form of educational articles and videos, as well hosting The Iron Edge Podcast.
Nowicki has been involved with strongman and strength sports as a competitor since 2006 and has competed on some of the biggest stages in professional strongman. Over the course of his career he has traveled internationally, representing his home country within the sport, winning multiple titles and finishing on the podium at some of the biggest events in strongman, to include being crowned Scotland’s Strongest Man 4 times, 2011 UK’s Junior Strongest Man and UK’s Strongest Man runner-up, and finishing 7th at Amateur World Championships in 2012 amongst other accolades. He is still an avid lifter and enjoys snowboarding and hiking when he is not training in the weight room.
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